What is the difference between a campaign and a sequence?

A campaign is one mail that goes to a whole list from your own domain. A sequence is a series of mails sent one by one from a person's own mailbox, for example a quote follow-up, and it can stop when the customer replies. A series of marketing mails to a list is built with a workflow that enrols contacts in one campaign after another.

What happens when someone unsubscribes?

Every campaign mail ends with an unsubscribe link, and one click is enough. The address goes on the unsubscribe list and no longer receives campaigns or sequences. Addresses that bounce for good or are reported as spam land on that list too.

How do people sign up for a newsletter?

A sign-up form can add people to a contact list, and you can ask them to confirm by email first (double opt-in). The webshop has its own newsletter sign-up with double opt-in, and its subscribers are listed on the Newsletter page.

Email marketing

Mail the right customers from your own domain and see who reads it.

Q: Do I have to set up my domain before I can send?

Yes. A campaign sends from a verified domain. You add the domain in the settings, put the DNS records at your DNS provider and check them with one button. Until the domain is verified you can build the campaign, but not send it.

Build a list from your CRM, write the mail and send it from your own domain. You see who opened it, who clicked and who unsubscribed, and a series of follow-ups can stop as soon as the customer replies.

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ResultsJaarlijks onderhoud warmtepompCompleted

412Sent408Delivered

46%Open rate187

16%Click rate64

0,5%Unsubscribe rate2

Engagement over time

Pick who gets the mail and write it once then see per campaign what happened to it.

Who gets it

A list of customers whose contract ends soon stays right on its own.

Make a fixed list by hand, or a dynamic one from filters such as contract, machine, lifecycle stage or earlier campaign activity. A dynamic list is worked out again when the campaign starts, so it holds whoever matches that day.

Contact listOnderhoudsklanten 2026Dynamic list

Filters

Lifecycle stageCustomer

ContractActive, ends within 60 days

EquipmentWarmtepompen

Members186

AVAn Vermeulenan@vermeulenbouw.be

JMJef Maesjef@bakkerijmaes.be

LWLotte Wouterslotte.wouters@telenet.be

MDMarc Duboismarc@duboisenzonen.be

Worked out again when the campaign starts.

One mail to a list

Write the mail once and send it to the whole list.

Start from a blank mail, one of the starter designs or a template of your own. A merge field like the first name falls back to a word you choose when a contact has none, and you can send yourself a test first. Anyone who unsubscribed or bounced is skipped, and every mail ends with an unsubscribe link.

CampaignJaarlijks onderhoud warmtepompDraft

Subject lineTijd voor het onderhoud van je warmtepomp

Claes VerwarmingDag {{firstName|klant}},Je warmtepomp heeft bijna een jaar gedraaid. Plan nu je onderhoudsbeurt en kies zelf een dag die past.Plan mijn onderhoudUitschrijven · Voorkeuren

Send toOnderhoudsklanten 2026

SenderClaes Verwarming <nieuws@news.claesverwarming.be>

Unsubscribed and suppressed contacts are skipped automatically.

Send testStart sending

From your own mailbox

A series of follow-ups stops when the customer replies.

A sequence sends mails one by one from your own mailbox, with a wait in between, and each step can stop the series when the customer replies. It only sends inside the hours you set, and a mailbox has a daily limit. For a series of marketing mails to a list, a workflow enrols contacts in one campaign after another.

SequenceOfferte opvolgenActive

Sends immediately

1Je offerte voor de warmtepompStop on reply

After 3 days

2Nog vragen over de offerte?Stop on reply

After 5 days

3Zal ik de offerte aanpassen?Stop on reply

Mailboxsofie@claesverwarming.be

Sending windowWeekdays 08:00 - 18:00

Recipients

KDKarel DewulfReplied

IJIne JacobsWaiting for the send window

MPMarc PauwelsOpened

Sent as you

Add your domain and check that your DNS records are in place.

Add your domain, put the DNS records at your DNS provider and check them with one button. Marketing mail goes out from a subdomain such as news.yourcompany.com, so a campaign never hurts the domain your invoices come from. A big list can be spread over several days with a gradual warm-up.

Email domainsnews.claesverwarming.beVerified

DKIM signatureCNAME · k4t9m2x7q1._domainkey.news.claesverwarming.beRequired

MAIL FROM (MX and SPF)MX · TXT · bounce.news.claesverwarming.beRequired

DMARC policyTXT · _dmarc.news.claesverwarming.beRecommended

Warm up graduallyStart per day 50 · Daily growth (%) 30

501

652

843

1094

1425

1856

Who opened and who clicked

See per campaign who opened, who clicked and which link worked.

Each campaign shows its opens, clicks, bounces, complaints and unsubscribes, the links clicked most and the contacts who engaged most. Opens by mail scanners are left out when they can be recognised, and you can switch that off. You can also test two subject lines and see which one wins.